One Direction store to open in Tempe Marketplace


The boy band "One Direction" from London continues to gain popularity. Discovered during the British version of the X Factor back in 2010, they're now taking the U.S. by storm.

If you're looking for a true One Direction experience, Saturday is your chance. A store dedicated to the band and selling everything about the band opens in Tempe.

FOX 10 got a sneak peek inside "1D World." It's a pop-up store and it won't be here long.

"We just come in and surprise everybody, we open up for three or four weeks then close down and go to another city," says William Stone, 1D U.S. Project Manager.

So what's for sale? The store sells more than 125 items. Of course there are T-shirts and sweatshirts, jewelry, and phone covers.

There are even One Direction watches for sale, and plenty of other activities to have a good time.

"This is a little karaoke set up here, so kids can come in and sing their favorite songs and have a good time with it. And it's one of our features of the store."

There's even a British phone booth.

The only thing missing from this store is the band itself -- but life-size cut-outs are ready to greet the valley's biggest One Direction fans very excited.

The store is located at Tempe Marketplace between Gap Kids and Charming Charlie's. Doors open Saturday at 9 a.m. It will be open until June 9th.

Some long lines are expected.

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