We are well aware that One Direction merchandise is everywhere. It's amazing, in fact, how many items the 1D guys' faces have graced lately. But make no mistake, One Direction isn't just a brand, as Harry Styles will be quick to tell you.Harry told Top Of The Pops magazine recently (via Press Party), "It's not true! You can't ride along on the fact that you can sell a lot of t-shirts." He added, "We wouldn't be here if it wasn't for the music. If the music stops being strong, then everything else goes away - it just does."
It's definitely true, but you can't argue the marketing side is definitely in full force while their fame game is so strong.
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