An alternate ending to Pepsi's popular commercial featuring boy band One Direction and New Orleans Saints quarterback Drew Brees will debut Thursday night during The X Factor broadcast. This time, the guys will be decked in football gear, as seen in the above teaser photos Pepsi shared with Mashable.
The original ad came out Oct. 10 and sparked heavy buzz on social media before, during and after its premiere.
Thursday's follow-up will air after One Direction's performance on The X Factor, the U.S. spin-off of the UK show on which the guys were discovered. The spot drove 70% of Pepsi's social TV commentary during launch week and helped Pepsi become the most-discussed brand on Twitter for two weeks, according to Bluefin data.
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