The music video for 'Boyfriend', the new single from Justin Bieber's forthcoming album, has set a new record on YouTube, logging over 8 million views within 24 hours of being made available for streaming to Bieber's fans, who refer to themselves as 'Beliebers'.
That number was fuelled by a campaign mounted by the Canadian heartthrob's Twitter followers - now numbering well over 21 million, second only to Lady Gaga - to make 'Boyfriend' the most popular offering ever posted to the video-sharing site.
The video, which features the singer gazing smolderingly into the camera surrounded by muscle cars and scantily clad women, has drawn comparisons to the video for 'Girlfriend', a 2002 hit for NSYNC, the boy band that launched Justin Timberlake's career.
