Selena Gomez Fans Help Launch Her New Fragrance




Selena Gomez is about to launch her long-awaited new perfume, and she invited her fans—ten lucky participants—right into the laboratory to help put the finishing touches on the product. Selena Gomez was there, in a short yellow dress and turquoise suede platform shoes, and the fans were there in jeans and such, and the whole group made the final choices, reports Daily Mail. Hints of raspberry, chocolate and vanilla tones wafted through the air.

Selena Gomez looked stunning and very professional as she donned a lab coat and posed for pictures. The perfume laboratory resembled a test kitchen—steel countertops and a wood floor, with small labeled bottles everywhere, and flat testing strips for trying out the scent. The whole thing was something of a mass photo opportunity, but the final choices were made, and fans did the choosing. "They picked out something I'm really happy and really excited about," Selena said.

The whole group even met with Selena Gomez and the manufacturers in the boardroom to talk over marketing plans. This was definitely a day the fans will remember, and a stroke of brilliance on Selena's part. She has already consulted with bf Justin Bieber and pal Taylor Swift, both of whom have successful fragrances for sale.

"It's nice to say, 'I'm so confused, what should I do?'" Selena shared. "They've helped me, told me what they did." Selena is never one to simply follow the crowd, so "I did it a little differently than them, but it was good. I can't wait for people to smell it."

But with Selena Gomez, fans always come first. The perfume has not yet been named. Will more fans get the naming rights?

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