Check out this new behind-the-scenes video for Justin Bieber‘s new fragrance, The Key!
The 19-year-old singer dished to People about the new scent, “I always want my fragrances to send an uplifting and positive message. It’s an amazing way to connect with my fans.”
Justin added, “The Key means a lot to me as a powerful symbol to believe, and this new fragrance is my message to my fans to always believe in their dreams.”
The Key is in department stores NOW.
