She was thrust into the spotlight at the tender age of 10.
And it seems Selena Gomez's jet-set lifestyle might be taking it's toll.
The usually-preened teenager was seen clutching a pillow for emergency naps, while lurking make-up free beneath shades as she landed at JFK.
Justin Bieber's girlfriend is currently in the Big Apple to launch her new self-titled perfume - which is to be her debut scent.
Already one step ahead of Saturday's instore promo, she tweeted: 'In New York ready for the @Macys fragrance launch tomorrow. See you there.'
The first 350 fans who arrive will be granted the opportunity to meet their idol, together with being given an autographed photo, T-shirt and purse.
Selena seems to be spreading her entrepreneurial wings, following in the footsteps of businesswomen Paris Hilton, Britney Spears and Rihanna.
Even The Wizard Of Waverly Place actress' boyfriend has beaten her to it.
Baby singer Bieber released perfume Someday - that won him an award.
Last month, the 18-year-old beat Kim Kardashian as his debut scent was branded Best New Celebrity Fragrance by the Fragrance Foundation UK.
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