When Joe Jonas enters the room, he has a smile for everyone seated before a long table, mostly female members of the press. He makes an effort to go around the room, shake everyone’s hand and say that person’s name while saying hello.
Joe, who teenagers will know as one-third of the very popular Jonas Brothers, just arrived in Manila on a 16-hour flight from the United States via Guam.
“I have Filipino friends back home. I am looking forward to bragging to my brothers about being here,” said Joe, who was in town to hold a series of shoes at the Ayala Malls.
Ayala Malls, the premiere lifestyle and shopping destination continuously shapes the lifestyle of Filipinos with Style Origin. This month, fashion and music collide as Ayala Malls brings American singer and actor Joe Jonas for a series of performances for Style Origin.
Cultivating local style and making it known to the global platform, Style Origin redefines and elevates the retail experience with a series of unique lifestyle events, showing the best of local and foreign talents, only Ayala Malls can combine. A synergy of beauty, fashion, and music, Style Origin aims to educate Filipinos, as it shapes their lifestyle choices. Known for his innovative music and sartorial taste, Joe syncs his “Fastlife” with this year’s Style Origin, lending his style, encompassing fashion and music.
Joe shares that he has been traveling across Europe and South America for the past year. Before coming to the Philippines, he visited his brother Nick, who is working on Broadway.
Joe started working on solo material in early 2010 with the intention of combining the sounds and atmospheres of music he loves the most—Pop/Dance, Hip-Hop, Techno and House Music.
“I wanted to make this album something a club DJ would listen to,” he says. Throughout the year and into the Spring of 2011, Jonas traveled to Miami and New York to work in the studio with Danja, and would return to Los Angeles to work with Knox and songwriter James Fauntleroy who was all praises to the teen heartthrob. “I’ve written with everybody,” says Fauntleroy, “and a lot of them have no clue what to write. But Joe, he can WRITE. Working with him, the songs come so fast and easy,” he adds.
True to his chosen genres, Jonas finds inspiration through LA and Miami club culture, checking out DJs and see how they work with the crowd, and experiencing the music and vibe varying from city to city. He hopes to bring the energy of a night club with him in this album, “as if you could bring that kickin’ club vibe to everyone coming out to the show,” he says.
Turning 21 has made a huge impact on the sound and direction of the album, a lot to do with coming of age as he says. “You’re older, you’re able to go out with your friends, kick back, dance, whatever you wanted, but just get out there and have a good time. And this is the music I associate with that feeling – it’s the sound that lifts me up.” Jonas says. He also tells he needed to push himself when it came to writing lyrics. “I realized that music is my one opportunity I have to just get out there and say something that I’ve been holding back. So I’ve been forcing myself to write really honest lyrics, which is not always easy. But this time, there’s holding nothing back. This is what I’m all about now.”
From the first electric moments of his debut single, the heartbreaking, danceable, yet soulful chart topper, ‘See no More,’ co-written with Chris Brown, to his infectious second single, ‘Just in Love,’ which debuted at number two at the iTunes video charts, Jonas has definitely discovered his new voice. His solo album, ‘Fastlife’ debuted in the Top 15 releases for the week of October 11, 2011. Praised not only by his loyal fans, he has also earned solid reviews from music critics with Entertainment Weekly saying “the JoBro lead heartthrob sheds teen-pop tremors for sensitive-guy cool on this sultry midtempo torch song.”
Aside from his accomplished musical career and steady throng of fans, Joe is also often highly regarded for his style choices, becoming a favorite of influential designers worldwide, including Simon Spurr and Calvin Klein.
“I love shoes,” he revealed. “I also love color and taking risks.”
Oh, in case anyone wants to know, Joe likes American Idol finalist Jessica Sanchez.
“My brother Frankie was the one who told me to listen to Jessica. I’d be surprised if she doesn’t win (Note: This was a day before the final results show.),” said Joe.
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