Joe Jonas teams up with Pepsi's "Live For Now" global campaign to help inspire fans around the world to live in the moment. Check out the following interview with Joe on how it will work...
A Quick Conversation With Joe Jonas
Mike Ragogna: Joe, how's it going?
Joe Jonas: It's been going really well. It's a pretty easy day, we've been running around, but it's been pretty good.
MR: Joe, how are you involved with the new Pepsi Pulse initiative?
JJ: Pepsi and I have teamed up together to encourage my fans and encourage people out there to go to this cool page where they can understand a little more about what's going on with pop culture and get them connected a little easier, also to encourage my fans to go out there and hash tag "Live For Now," which is an awesome campaign to help people get inspired to live in the moment, showcase what they're doing to live in the moment, and I'm able to share my live in the moment.
MR: What are some of the "Live For Now" activities you'll be doing, what would a normal day of posts be like for you?
JJ: It can vary, it can be anything. Personally, I think it's going to be everything from keeping up with what's going on that's in the entertainment world that I really like to things that could be spontaneous twists, or it could be trying a new food that I've never tried before. It could be from anything to everything.
MR: Very nice. What about its association with Twitter? It's going to be a Twitter-ish, right?
JJ: Yeah, it's all platforms thrown together. Mostly, Twitter is where people can go on and Tweet and hash-tag this. But there's also a web site that's been created that going to be really cool for people to go to. My content is going to be on there, and there are other artists like Nicky Minaj, Katy Perry, and others that are going to be announced soon. It's going to have a bunch of different stuff, which will keep people involved and updated on what's going on in pop culture.
MR: Your fans would also be able to post, right?
JJ: Yeah, absolutely. They can post creative, interesting stuff that might even make it on the Pepsi page. Or I might re-Tweet it, depending on whether I really think it's cool stuff or a little bit different, just to be able to encourage them to keep active on it.
MR: It seems like Pepsi Pulse is trying to bring to people those things in pop culture that are relevant in the moment.
JJ: Yeah, I feel like that's always something that's vital for me and for young people. I think that's why this is so cool with Pepsi. It's very visual; there's always the difference between reading something online or seeing visuals and videos. It keeps you excited and educated and keeps you up to date with what's going on in your city or the world.
MR: You mentioned before about posting stuff that you like, such as concerts and music. What have you got your eye on lately? What are you listening to and what are you looking out for?
JJ: Right now I've been looking into the new Norah Jones record, which is truly fantastic, I really like it. I've been listening to this artist, Frank Ocean, who is really great. The Weekends are great, this DJ, a seventeen-year-old who's name is Madeon. I just saw The Avengers movie, thought it was fantastic, a really great movie and looking forward to the second one already.
MR: Yeah, I thought it was amazing too.
JJ: It was funny because I was like, "OK am I really going to love this film?" because it's just a lot going on, a lot of characters. But I was really shocked, blown away because I thought it was really great.
MR: My favorite thing about that movie is that every time a character was up at bat, it was their movie.
JJ: Yeah, literally they each had their own piece of the puzzle, it was so great. I was really happy to see that The Hulk looked really good in it, it made his character really awesome.
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