NEW TARGET AD FOR ‘TWILIGHT’ SOUNDTRACK FEATURES BRUNO MARS




Bruno Mars‘ ‘It Will Rain’ is the subject of a new Target commercial spotlighting the ‘The Twilight Saga: Breaking Dawn’ soundtrack.

The ad follows a format similar to the Adele spot that ran during the Grammy Awards. A regular-looking girl, dressed-down in jeans and with her hair pulled back, sits on a chair in front of the Target cosmetics aisle while she strums a small stringed instrument and sings ‘It Will Rain.’ There’s nothing unusual about that at all!

Cortney Reynolds is the singer, and Target’s Facebook page calls the ad a “fan video,” implying that she is an admirer of Mars. Midway through the song, her singing is replaced by the actual Mars track and text promoting the retailer as the best place to buy the ‘Twilight’ soundtrack.

It’s a cute commercial, and it makes us want to hear the full ukelele version, which can be found on Reynolds’ YouTube page, where she posts covers of popular songs, including another ‘Breaking Dawn’ track, Christina Perri‘s ‘A Thousand Years.’

‘It Will Rain’ hit No. 3 on the Billboard Hot 100, while ‘The Twilight Saga: Breaking Dawn Part 1′ reached No. 4 on the album chart and topped the Soundtrack Chart. We think Reynolds’ rendition may inspire it to have a resurgence on the charts!




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