Selena Gomez is enjoying the sweet smell of success, and soon her fans will get to enjoy the sweet smell of her very first fragrance.
Gomez will soon join the ranks of fellow singers such as Britney Spears, Mariah Carey, and even her boyfriend Justin Bieber, who have entered the perfume business.
Gomez has teamed up with an unlikely company for the job, Adrenalina, a brand that specializes in extreme sports. But they're expanding their business to include Gomez's fragrance and will develop and distribute her new scent around the world.
"We are incredibly enthused to be working with Ms. Gomez and will reveal more details pertaining to the fragrance as we get closer to the launch date," said Ilia Lekach, CEO of Adrenalina.
The fragrance is set to debut in spring 2012. Meanwhile, Gomez just released her third album "When the Sun Goes Down," a new movie "Monte Carlo," and is embarking on a nationwide tour.
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