For Justin Bieber, Someday is now — at least when it comes to the success of his perfume.
Fans are flocking to his heart-capped flacon. Since its debut just three weeks ago, the fruity scent for women has emerged as the biggest celebrity fragrance launch in Macy's history, pushing past the potions of fellow pop stars such as Rihanna, Jennifer Lopez and Jessica Simpson.
No surprise, considering the pandemonium that greeted Someday's unveiling at Macy's Herald Square in New York. Bieber is donating net profits of the perfume, which costs $35 to $55 a bottle, to the Make-A-Wish Foundation and Pencils of Promise, which builds schools in the developing world.
"I'm excited and humbled at the news about Someday," Bieber, 17, said in an email. "It means a lot to me that my fans are there to support. And the best part for me is that my favorite charities are going to share in the success. It is important to pay it forward."
"Justin's fans have spoken," said Paul West, the chairman and CEO of Give Back Brands, the charity-minded beauty company that partnered with Bieber. "This incredible fragrance and Justin's massive worldwide appeal paired with the idea that you can buy something you love and at the same time contribute to a meaningful cause proved to be an incredibly compelling proposition."
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