The Justin Bieber line of nail polish has sold over one million bottles since being released in December.
The One Less Lonely Girl line was released in December and includes best-seller Step 2 the Beat of My Heart, a heart-filled glitter hue. The polishes have sold out in stores nationwide, leading manufacturers Nicole by Opi to ship a triple order to meet consumer demands.
The polish was expected to reach stores Friday to coincide with the release of the teen crooner's Never Say Never movie. The line of polish is the latest in Bieber's diverse product line to sell in the millions, with previous sellout items including the Justin Bieber dolls this Christmas.
Noted Tom Bennett, president of Universal-owned Bravado, which licenses and manufactures Bieber's products, "We're selling millions of calendars, posters have been humongous, dolls and millions upon millions of T-shirts."
Added Bennett, "It's a global phenomenon. We had a seven-figure order for trading-card packs in Israel."
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